Vehicle wraps are very cost-effective, highly visible marketing tools for your service business. More and more businesses are recognizing the value and benefits of using their commercial fleet as a means of advertising. Having a portable billboard available for your business, 24 hours a day, 7 days a week, 365 days a year is a great way of marketing your business, and you can strategically locate it where you want when you’re not driving it. But, deciding to use a vehicle wrap for your business can pose a lot of questions, so let’s tackle three of the common questions about vehicle wraps.

What is a Vehicle Wrap?

Commercial vehicles often carry some type of signage – usually painted on the side doors, or as window decals. Modern marketing strategies now include vehicle wraps, which consist of commercial grade vinyl that is professionally adhered to your vehicle.

There are a variety of vehicle wraps, and most types are determined by the amount of vehicle space used for your wrap. A full vehicle wrap uses all sides of your car, truck, or van, and provides a marketing message viewable from any angle. Partial wraps may concentrate only on the back of the truck or van, so the message is visible to someone sitting behind you at a stoplight.

How is a Vehicle Wrap Made?

Quality vehicle wraps begin with a quality design process. Once you have selected your color scheme, visual images, font and content, then this information is entered into a computerized program. The wrap elements are typically printed on a high-quality vinyl, and have a UV clear coat finish to protect it from fading in the sunshine.

A professional installation of your vehicle wrap will ensure that it is aligned correctly, will adhere properly, and is sealed well. Quality vehicle wrap service providers offer a warranty period for the vehicle wrap and the installation service.

How do you Choose a Vehicle Wrap Service?

Consider the longevity of the business, and the references they provide to you. Take time to research the company as well as the testimonials of satisfied customers. Do they have in-house graphic designers on staff to assist you, and can they offer marketing knowledge while consulting with you for the best wrap design for your business.

Measure their responsiveness with customer service, and how well they answer your questions during your research time. Evaluate their design process as well as the materials used. Research their professional affiliations and their Better Business Bureau score.

Don’t be tempted to select the lowest-costing service. When you make a purchasing decision based solely on the lowest cost available, you may be reducing the quality of the vehicle wrap, and how well it is installed.

Custom vehicle graphics are not out of reach, even for small businesses. Adrian Steel and Signature Graphics, Inc. have teamed up to offer cost effective, quality vehicle wraps using a unique, four-step process. Visit http://www.adriansteel.com/commercialcurbappeal to learn more about using Vehicle Wraps for your business.