More and more businesses are using vehicle wraps to increase their bottom line. If you haven’t considered using vehicle wraps for your business, you may want to read over the top five ways vehicle wraps are increasing business for your competitors.
Branding
Branding is an important aspect of marketing for any business. If your brand is strong, it will be easier for your company to sell products or service. With this in mind, a vehicle wrap can actually increase brand awareness and enhance your company’s brand identity.
Use vehicle wraps for all your company’s vehicles, from delivery vans to service trucks to boost your brand identity. By creating a cohesive image for all your vehicles, your company will present a unified look, resulting in a stronger brand. Remember, a powerful brand identity will make it easier for you to sell your products and services.
Quick Stat: Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.*
Effective Advertising
The obvious use for a business vehicle wrap is to advertise your company. By wrapping your fleet of business vehicles, you create mobile billboards to advertise your brand 24/7. Not only are vehicle wraps mobile, they are highly visible as well.
Vehicle wraps are a very effective form of advertising, because your target audience can’t turn it off (like a TV ad) or skip it (like an online ad). Today’s consumers are pickier than ever about ads, making it more difficult to find an effective way to get in front of your target audience.
With a vehicle wrap, your business can utilize a form of advertising that is unobtrusive to your target audience (unlike waiting through a commercial before seeing your favorite TV show). This makes a vehicle wrap a highly effective advertising tool.
Quick Stat: More than 95% of Americans are reached by media targeting vehicle drivers and passengers*
Contact Information
By wrapping your company vehicles, you are putting your company name and phone number in front of thousands of potential customers each day. In essence, you’re handing out a business card everywhere you go! Repeated exposure of your vehicle wrap will increase awareness of your company’s brand, products, and services, making it more likely that a potential customer will remember your information and contact you when they need your services.
Quick Stat: One vehicle wrap can generate between 30,000 – 70,000 impressions daily.*
Lower Cost of Advertising
Vehicle wraps are very cost effective. The cost of a vehicle wrap is extremely low compared to other forms of outdoor advertising. Plus, you get the benefit of always being in front of potential customers, whether you’re driving or parked. The CPM of a vehicle wrap is notably lower than billboards, signs, or radio ads.
Quick Stat: Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.*
Comparative Advertising Costs:
In the top 100 Television Markets a 30 second Prime time spot cost $17.78 per CPM
In the top 100 Newspaper Markets a one third page b/w ad cost $22.95 per CPM
In 23 Magazine Publications a 4 color, one page ad cost $9.35 per CPM.
In the top 100 Radio Markets a 60 second drive time ad cost $8.61 per CPM.
The average for all forms of Billboard ads cost $2.18 per CPM.
Vehicle Wraps – $.77 per CPM!
Stand Out from the Competition
Don’t wait for your biggest competitor to get a vehicle wrap, seize the huge opportunity vehicle wraps offer and wrap your vehicles today! A wrapped vehicle makes a huge impression on potential customers, which means you can’t afford to ignore the exposure a vehicle wrap will give your business.
Quick Stat: 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.*
*All stats are from the Outdoor Advertising Association of America.
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